Business Report: Mass Customization and New Business Practices What should the imaginary electric car company, Shockwave, do in order to proceed into the future in terms of mass customization?

Executive SummaryThe term ?mass customization?, while seemingly an oxymoron to whatsoever ace who has lived through the by century, is suitable a reality. just the fact that since manufacturing began customization was a mettlesome life reserved for the about wealthy, today?s markets atomic number 18 demanding to a greater extent and more from today?s producers. A youthful lay down buying power enables customers to hold for the sparely impossible and with such(prenominal) variety in both forms of industry, manufacturers grow no excerpt but to comply. ?The term refers to a new way of conducting argumentation to gain the ultimate competitive march? (Teresko, 1994, p. 45). Never the less, one of the problems with mass customization is the possibility of internal complexity, which go off develop when the offered harvest-festivals are beyond the company?s expertness to produce cost-effectively. Despite the understandable dangers of mass customization, if executed in g ood order does result in lower manufacturing cost, higher customer satisfaction, a better customer relationship and higher profits. This has been seen with the pioneers of this modern movement, Dell, Ford, Hewlett Packard ect. visual modality customization is quickly becoming the standard for most industries, including automobiles, and thus it would be an excellent put forward into the future for Shockwave. IntroductionUp until very latterly the concept of mass customization was left to the businesses of the future.

However, as single leaders of commerce venture off into this relatively uncharted territory, it is apparent that the future is now. As managerial methods improve and techno logy advances it is apparent that mass cust! omization is well on its way to being the worldwide standard. Previously, simplistic mass proceeds was the commonly accepted practice. A system of intense direction along with painfully insistent tasks resulted in a high quality, low cost, standardized product which was thought to be the be all and end all of production. Companies would take... If you want to get a full essay, order it on our website: OrderEssay.net

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