Before reading either background information in this module, I looked at the case assignment. The question asked, Which of these iii companies, Yahoo, b persist, or Microsoft, do I think would be the best investment. Since my last question paper was on the Coca Cola bon net ton (located here(predicate) in Atlanta), I knew of its history and the fact that the friendship has stipendiary out dividends to their stockholders e very year for the past cardinal years. The company also posts a $3.53 billion net dough with very little debt. Although this was the only company I had any real number concrete information (pre-research) on, I was mollify torn among Coke and Microsoft as being the best investment. Really, is thither anyone who doesnt come about Microsoft or Bill Gates? The conjure up Microsoft altogether carries a lot of weight. They are known as the computing device giant monopolizing the IT industry. While I wanted to choose Coke I knew that Microsoft wa s too big not to invest in. Again, former to doing any research, I pulled down the Income statements for distributively company and the financial graph for the last two years. Had I chosen the company on the graphs alone, Yahoo looked the best. Their graph did postcode but activate upwards while Coke and Microsoft had a series of cut ups and downs. Regardless, I looked at the income statements for the past three years and metrical the percentage of net income to their Total receipts per year.

                                2004                 2003                 2002 M icrosoft             !             22%                 31%                 27% Coke                                 22%                 20%                 15% Yahoo                         23%                 14%                 04% As you endure see (and to my surprise), Microsoft dropped tremendously from the year... If you want to get a proficient essay, order it on our website:
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