'Global Enterprise & Competition'

' approach\nThe eating house constancy is one of the largest sectors in the United States parsimony and is projected to be among those with the largest increase by 2020. Companies in this manufacturing own restaurants and another(prenominal) eating places in many levels, including full-service restaurants (FSR), quick-service restaurants (QSR), cafeterias and buffets, and morsel bars.\nLevendary Café, founded by Howard Leventhal, was the multi-unit restaurant with a best-selling(predicate) chain of 3,500 cafes that builds soup, salad, and machinate into a $10 billion telephone circuit. From 2011, Mia hold dear has become the conterminous CEO of Levendary Café for twist a multi-national blade in a situation that Levendarys domestic business was nearly tapped out. For dower her in management, Levendary Café create by ceremonious structure pigeonholing by employment (Exhibit 1).\nIn 2008, as the slow growth in domestic, Levendary refractory to enter china market subsequently researching opportunities in China. And the newfound CEO Mia raise found whatsoever problems with China operations.\n\n primary(prenominal) QUESTIONS\nQuestion 1. What is a Multi-unit Restaurant (MuR) contrast? How big is it? Is it a consolidated or fragmented sedulousness? What ar its economics?\nAnswer 1:\nMulti-unit Restaurant (MuR) energy be know as a chain of the analogous brand restaurants that are located in many diverse locations include inner(a) or outdoors the home country. It was largely categorized into these pains segments:\n Specialty establishments: principally served snacks and beverages under 5$ give care Starbucks, Dunkin Donuts and Baskin-Robbins.\n degraded service restaurants: was unremarkably called fast food, provided counter or drive-through service with average out tickets between $4 and $10 (McDonalds, greaser Bell and Wendys).\n day-by-day dining: offered remand service for dinner entrees priced between $8 and $20 (Oliv e Garden, Applebees, and Outback). within this group, the new picturesque dining concepts like Ruths Chris and Capital lattice featu... '